Each year, Euro Car Parts supplies essential components and consumables to more than five million cars and light commercial vehicles. Each day, more than 2,750 Euro Car Parts vans and bikes make over 60,000 daily deliveries to independent and franchised garages, bodyshops and fleet service centres across the UK. In addition, over 400,000 retail customers regularly visit their stores for DIY parts, car care products and accessories.Their brand new National Distribution Centre means every aspect of their business has been dramatically enhanced. They deliver the ultimate parts buying experience: Any make, any model. The right products, at the right prices – first time, every time. As their business grows they are careful to maintain the core principles of value and service that saw the first branch open in 1978.
Collecting and publishing reviews across the web is integral to Euro Car Parts' marketing strategy. With over 80,000 five-star reviews, and over 100,000 company reviews (at the time of writing), they are positioned as market-leader in their field. The presence of so many positive reviews, over such a long period of time, instills a great deal of trust in their current and future customers.
By displaying reviews on its home page, Euro Car Parts is immediately able to make potential customers aware of the brand's exceptional service, as established by thousands of its previous customers. This increased consumer trust at the beginning of the sales process translates into better conversions later on.
"There is no doubt that the presence of reviews throughout the Euro Car Parts website has a positive effect on our on-page conversion.", says Chris Barella, VP Sales at Euro Car Parts. "Sometimes, the strength of our brand alone is not enough to convince a potential shopper to become a customer, so the extra word-of-mouth marketing facilitated by Reviews.io for Euro Car Parts is very beneficial in improving our bottom line" - Chris Barella, VP Sales, Euro Car Parts (www.eurocarparts.com)