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Case Studies
How iStrap took a 0.9 rating to 4.1 stars on productreview.com.au using REVIEWS.io
February 28, 2022
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4 min read
Euro Car Parts supplies essential components and consumables to more than five million vehicles each year. Every day, their fleet of over 2,750 vans and bikes makes more than 60,000 deliveries to garages, bodyshops, and fleet service centres across the UK. Meanwhile, more than 400,000 retail customers regularly visit their stores for DIY parts, car care products, and accessories.
Backed by a National Distribution Centre that has significantly improved logistics and stock availability, the company prides itself on delivering the right parts, at the right prices - first time, every time. Since opening their first branch in 1978, they’ve continued to grow without compromising their core principles of value and service.
Euro Car Parts understands the power of customer feedback and the influence of social proof. With over 80,000 five-star reviews, and over 100,000 company reviews (at the time of writing), they are positioned as market-leader in their field. The presence of so many positive reviews, over such a long period of time, instills a great deal of trust in their current and future customers.
Using REVIEWS.io, they’ve embedded trust signals directly into the customer journey. Review widgets are displayed across key areas of the website, including the homepage, category pages, and even during checkout. This seamless integration provides customers with real-world validation at exactly the moment they need reassurance.
In addition, fresh reviews are automatically collected after each transaction, ensuring a steady stream of authentic, up-to-date feedback that helps new customers make confident decisions.
Collecting and publishing reviews across the web is integral to Euro Car Parts' marketing strategy.
For Euro Car Parts, the impact goes beyond good optics. The presence of genuine reviews across the site contributes directly to improved on-page performance.
"There is no doubt that the presence of reviews throughout the Euro Car Parts website has a positive effect on our on-page conversion.", says Chris Barella, VP Sales at Euro Car Parts.
"Sometimes, the strength of our brand alone is not enough to convince a potential shopper to become a customer, so the extra word-of-mouth marketing facilitated by REVIEWS.io for Euro Car Parts is very beneficial in improving our bottom line"
This effect is measurable: bounce rates have decreased, time on site has increased, and more customers are moving from browse to buy. By front-loading trust, Euro Car Parts sets the tone for a smoother path to purchase.
For a company operating at the scale of Euro Car Parts, automation and reliability matter. REVIEWS.io provides a scalable way to maintain transparency and build trust at every level of the customer journey - without adding friction or overhead to internal teams.
As the business continues to expand, its partnership with REVIEWS.io ensures that customer voices remain central to how the brand communicates, converts, and grows.
