An Interview With Our Managing Director

So-called SEO/PPC experts fail to grasp the full potential of reviews. Brands missing out on valuable user generated content. Don’t be scared of negative reviews. Messages from company spokesperson outperform discounts or incentives in gathering reviews.   Callum McKeefery – Reviews.co.uk In these days of content marketing hysteria, I can’t help but feel that many …

We Are Exhibiting At Internet World 2013

Here at Review.co.uk we are always eager to meet new friends and catch up with existing ones. That’s why we’re excited to announce that we’ll be exhibiting at Internet World 2013. After the success of the Internet Retailing Expo back in February, we have gone from strength to strength adding almost 200 new clients. We think the Internet Retailing show …

Google Update: Customer Reviews Affect your Google Ranking

The biggest news in Review Collection history comes to us from Google Distinguished Engineer, Matt Cutts at the recent SXSW convention in Austin. He’s commented on an upcoming change that should affect shoppers and businesses alike. While he wasn’t ready to fully disclose information regarding the update, he did hint to this:   We have a …

Reviews Help Improve Your Adwords Quality Score

Adwords Quality Score = Lower CPC Rates Google Seller rating extension makes it easier for potential customers to identify highly-rated merchants when they’re searching on Google  by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find …

Why Reviews matter…

With the overwhelming number of options available to consumers, what makes them choose your business?   A Nielsen global study found that consumers’ most trusted forms of advertising include Recommendations from people I knowand Consumer opinions posted online over more traditional media such as newspaper articles, newsletters, and TV ads (Nielsen Global Trust in Advertising Survey, Q3 2011). …