has partnered with Auto Trader, the UK’s largest digital automotive marketplace to increase access to car dealer reviews within Auto Trader’s Marketplace ecosystem. The partnership will enable Auto Trader to increase the number of reviews for UK car dealerships accessible to UK car buyers.

  Karolina Edwards-Smajda, Auto Trader’s retailer and consumer product director, said: “30% of recent buyers claimed they had bought a car based on reviews or recommendations, and research from Auto Trader’s September Market Report reveals how access to dealer reviews is one of the most important factors for giving consumers more confidence in the car buying process.” “Mirroring most other retail industries, transparency is paramount to consumers – reviews have become a valuable tool in increasingly levels of transparency but they’ve also become an effective tool for car retailers in building more trust with today’s car buyers." are experts in building review collection and publishing solutions that result in the highest possible collection rate. The solution is completely customisable and can be fully setup without a developers help in just a few hours. “We appreciate the work Auto Trader has done to ensure that car dealers with good reviews are rewarded with increased visibility“, explained Callum Mckeefery, Managing Director of     [caption id="attachment_3581" align="aligncenter" width="600"]car-dealers-instore Instore Review Collection App is perfect for Car Dealerships[/caption] Car buyers are invited to leave genuine reviews using post purchase review technology.’s first class solution makes automated review collection as simple as two clicks. “In most cases we have a review collection rate of around 22% for car dealerships which is well above the industry average” said Matthew Johnson, Head of Car Dealer Partnerships.

Learn more about how Car Reviews Works Here.

Northover cars reviewsNorthover Cars have improved their performance on Auto Trader by 30% displaying reviews collected by

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index. The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 60 million cross platform visits each month, with circa 70% of visits coming through mobile devices. More than 80% of all time spent on automotive classified sites is spent on Auto Trader. The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day) with over 80% of UK automotive retailers advertising on For more information, please visit

About is the UK’s fastest growing review platform collecting a genuine review every 3 seconds. They are focused on enabling genuine customers to leave reviews on companies and products they have recently purchased or used. offers a suite of customisable tools that makes genuine review collection hassle free. In the past 3 years over 4 million reviews have been left on the platform. They are operated in the UK under the name and in the US under the name